Boston’s Sammy Adams caused quite a stir in 2010 when his debut album topped the online hip-hop charts the week of its release. Samuel Adams Wisner was a senior at Trinity College in Hartford when he decided to inject some attitude into Asher Roth’s hit “I Love College.” With the results posted online under the name Sam Adams, his answer song, “I Hate College,” made the rapper an Internet star in 2009.
On the strength of his independently released album Boston’s Boy, and mixtapes like Party Records and Into the Wild, Sammy built through touring colleges and clubs across the country, and signed with RCA Records in 2012. Since then, the singer, songwriter, and producer has been in the studio with such collaborators as Pharrell Williams, Ryan Tedder, Mike Posner, Bei Maejor, Supa Dups, Afrojack, Matty Trump, and Vinylz, and others, working on his debut album.
“Pharrell gave me the best advice about making an album,” Adams says. “He said, ‘Just be in the moment with your songs because if you try to write a song to be a hit two months from now, the culture can change.’ I’m really just trying to be true to myself and carve out my own lane. That’s what all my favorite artists have done.”
It’s with that joy and energy that Adams approaches his career as a pop artist. “I want to make music that’s universal, that anyone can relate to,” he says. “I’ve had my biggest success so far with pop songs and it has inspired me to write super-catchy hooks that people can jump up and down to. It feels authentic to where I am creatively at this point and I’m excited to continue to explore and play with this kind of music.”