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Southern rapper and Strange Music signee Rittz, aka Jonathan McCollum, hails from north of Atlanta in the suburbs of Gwinnett County, Georgia.
With a quick, sharp tongue and dexterous rhymes, Rittz had a few close calls in the music industry, winning a battle contest on Hot 107.9 and nearly following in the career path of Eminem, but unfortunately he was unable to lock down a record label signing due to disputes in management and contract deals. Soured by the experience and on the verge of giving up rap entirely, Rittz was recruited by Yelawolf to guest on “Box Chevy” from the 2010 album Trunk Musik 0-60. More collaborations followed, and so did two mixtapes, 2011’s White Jesus and 2012’s White Jesus: Revival. Strange Music signed the rapper late that year, and released Rittz’s studio debut, The Life and Times of Jonny Valiant, in 2013. His 2014 sophomore LP, Next to Nothing, featured a couple guest shots from Mike Posner, plus appearances by Yelawolf, Twista, and B.o.B. Posner returned for the 2016 album Top of the Line, while veteran MCs like MJG, Devin the Dude, and E-40 filled the rest of the guest list. The following year, Rittz returned with the singles “Dork Rap” and “Indestructible,” which landed on his fourth effort, Last Call. The album debuted at 43 on the Billboard 200 and also featured the track “Fuck Cancer” with Candice Freeman. ~ Jason Lymangrover, Rovi
Coming off as a Devin the Dude for the Tech N9ne generation, stoned ranger and weed rapper Dizzy Wright released his debut effort in 2010 on the stoner holiday of 4/20.
Born La’Reonte Wright in Flint, Michigan but raised in Las Vegas by a mother in the music business, Dizzy saw the life of a major-label artist firsthand while growing up, an experience that led him later in life to remain entirely indie. After a series of mixtapes filled with his smooth, Bone Thugs-influenced flow, Dizzy made it to the indies in 2012, specifically Hopsin’s Funk Volume imprint, which released his debut album, SmokeOut Conversations, on April 20 (4/20). The First Agreement EP followed on the label that same year, then 2013 saw the release of The Golden Age, a street-level mixtape that made the Billboard charts when it was officially released later in the year. In 2015 he dropped the single “I Can Tell You Need It” as a preview to that year’s LP The Growing Process. The album featured guest appearances from Big K.R.I.T., Tech N9ne, and Bone Thugs-N-Harmony. The Wisdom and Good Vibes EP followed in 2016. Later that year, he issued the 702 EP and a collaboration with Demrick titled Blaze with Us. Wright’s third full-length, The Golden Age 2, arrived in the summer of 2017, with State of Mind 2 dropping later that year. May 2019 saw the release of the single “Vibes”, ahead of the arrival of the Don’t Tell Me It Can’t Be Done EP, which was issued the following month. Wright issued his next full-length effort, Nobody Cares, Work Harder, in Spring 2019. ~ David Jeffries, Rovi